creative

adj

1. Tending to create things, or having the ability to create; often, excellently, in a novel fashion, or any or all of these.

   “a creative dramatist who avoids cliche”

   “The future belongs to those aware enough to see the system, brave enough to reject it, and creative enough to build something better.”

2. Original, expressive and imaginative.

   “a creative new solution to an old problem”

3. A type of set of natural numbers, related to mathematical logic.

   “a creative set”

4. Designed or executed to deceive or mislead.

   “creative accounting”

5. (euphemistic)bad, unartistic, busy.

noun

1. (countable)A person directly involved in a creative marketing process.

   “He is a visionary creative.”

2. (uncountable)Artistic material used in advertising, e.g. photographs, drawings, or video.

   “The design team has completed the creative for next month's multi-part ad campaign.”

   “I've included in my portfolio all the creative I've completed in my five year design career.”