ballyhoo

noun

1. (informal)Sensational or clamorous advertising or publicity.
2. (informal)Noisy shouting or uproar.

   “Talk, it's only talk / Babble, burble, banter / Bicker, bicker, bicker / Brouhaha, balderdash, ballyhoo / It's only talk / Back talk”

3. Certain species in family Hemiramphidae, inshore, surface-dwelling needlefish forming sizeable schools.
4. Certain species in family Hemiramphidae, inshore, surface-dwelling needlefish forming sizeable schools.
5. An unseaworthy or slovenly ship.

verb

1. (informal, transitive)To sensationalize or make grand claims.

   “Industry has picked up, railroads are carrying more freight, farm prices are better, but I am not going to indulge in issuing proclamations of over-enthusiastic assurance. We cannot ballyhoo ourselves back to prosperity.”