mauve

noun

1. (countable, historical, uncountable)A rich purple synthetic dye, which faded easily, briefly popular c. 1859‒1873 and now called mauveine.
2. (countable, uncountable)A pale purple or violet colour, like the colour of the dye after it has faded.

   “Never trust a woman who wears mauve, whatever her age may be, or a woman over thirty-five who is fond of pink ribbons.”

adj

1. Having a pale purple colour.

   “[A]long their time-marked walls wistaria threw patches of mauve blossom.”