playware

noun

1. (uncountable)children's toys that take the form of electronic hardware or software

   “This astonishing breakthrough into the previously dormant market for computer-based playware for girls ushers in a retooling of technology[…]”

   “By crafting playware that not only appeals to the needs and desires of postindustrial kids but also tethers the latter to a New Age capitalist imagination, Japan is emerging as a toy maker and toy marketer of millennial times.”

   “What is the pedagogical potential of such so-called 'playful media' as computer games, playware, and personalised, location-based media technology (e.g. pervasive games)?”