psyop

noun

1. An instance of psyops: a psychological operation, usually of a clandestine sort.

   “The psyop wing of Disney’s marketing department is now so hair-raisingly effective that we can only wonder what will become of little girls imprinted so deeply with such cultish brand devotion.”

   “If the Swift/Kelce pairing is a government psyop, as conservatives want to believe, the CIA sure knows how to stage damn good football.”

2. A psychological operative; a person who participates in psychological operations.

verb

1. (informal, rare, transitive)To manipulate or influence someone's thoughts, emotions, or behavior in a surreptitious or strategic way.

   “"I didn't mean anything. I just wondered about them psyopping her father - if it still bothered her so much."”

   “Undeterred by the presence of his most senior military sponsors, this spokesperson for the liberal arts psyopped the eager students of psyops itself;”

   “The CIA has been fomenting a civil war between St Kitts and Nevis for years. The Nevis successionists have all been bought and psyopped.”

   “Anyone who eats in moderation ends up limiting the amount of healthy essential food he needs because he has been PSYOPPED into thinking their excess is bad.”