rebrand

verb

1. To change the brand name, logo, or image of a product or organization.

   “Acme Co. is trying to rebrand their line of toasters under the Bewidget name.”

   “Many have spoken about the need for a rebranding of America. Rebrand, restart, reboot.”

   “The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage.”

   “Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail.”

   “That has set off for alarm bells for critics who warn that the Secretary of Defense – pointedly rebranded “Secretary of War” – has rapidly transformed the Pentagon into the staging ground for an ideological and religious crusade.”

noun

1. A change to the brand name, logo, or image of a product or company.

   “Management decided it was time for a complete rebrand.”

   “Typically, a rebrand is either a fundamental change of the core ideology of everything you are, or at a more pithy level, a change in how you visually manifest that core idea.”

   “There are a number of issues here. First up, non-traditional working practices need a major rebrand. We need to move away from the assumption that “working flexibly” means “working less”.”

   “Before engaging in a rebrand, it is important to consider how a rebrand can and will influence loyal consumers, fans, students, and alumni.”