couponing

noun

1. (uncountable)The use or distribution of money-saving coupons.

   “Direct mail couponing delivers a redemption rate 3 times greater than that of newspapers, magazines or even preprinted inserts.”

   “In addition, couponing is being used in industries not traditionally associated with the practice. Breweries, for example, are experimenting with it in the 14 states in which couponing for alcoholic beverages is legal.”

   “2011?, Lisa DeGirolamo, How to Use Coupons to Save Big Money at the Grocery Store Before I mastered the art of couponing I was spending $1200 a month at the grocery store to feed my family of four.”