hypermasculine

adj

1. Extremely masculine

   “But it's also in keeping with menswear's current preoccupation with authenticity, a return to basic, hardworking and hypermasculine clothing.”

   “I can see why Jeremy’s Razors is focusing its ad dollars on men who might appreciate its hypermasculine message. But the reverse is not as clear: Are these men better off for having been pitched an “anti-woke” razor?”