noncolor

noun

1. That which is not a color.

   “Because of the overwhelming consensus, a test for ability to separate the names of colors from those of noncolors would be fatuous (figure 5-1). Few test takers will achieve less than perfect scores.”

   “Fake Steve Jobs is a perfectionist who is as insistent that his chai latte be served at 165 degrees as that his iMacs, iPods and iPhones be exactly the right noncolor.”