beguilement

noun

1. The action or process of beguiling; the characteristic of being beguiling.

   “These wintry nights, if she turned from the fire and the beguilement of Jim's songs, to shudderingly look outside at the frosty moonlit world, Andrew's prediction that their waiting pints of water would be all ice in the morning was often a little consolation.”

   “1924, Mark Twain, Mark Twain's Autobiography, First Edition, Volume 2, entry dated Tuesday, April 10, 1906, Little by little Bacon got to beguiling out of Hill things to do, and presently Hill was furnishing him the things to do without any beguilement.”

   “But a line wasn't feasibly resisted. He loved the etiquette of the thing, the chopping with a credit card, the passing of the tightly rolled note, the procedure courteous and dry, “all done with money,” as Wani said—it was part of the larger beguilement, and once it had begun it squeezed him with its charm and promise.”