commodification

noun

1. (countable, uncountable)The assignment of a commercial value to something previously without such value.

   “Near-synonyms: commercialization, monetization”

   “Subcultures tend to go through continual cycles of commodification and resistance to that commodification.”

   “One drizzly morning, I joined a political walking tour to hear former combatants of the Troubles show off Belfast landmarks and tell their stories. Almost everything about this notion piqued my curiosity: the commodification of violence into a tourist product; the idea that “politics” was actually history.”

2. (countable, uncountable)The transformation from being commercialized on a nonfungible basis into becoming a commodity that is fungible.

   “A company that innovates to achieve the commercialization of a technology often must shift strategy some decades later in response to the advent of that technology's commodification.”