cringeworthy

adj

1. (colloquial)That causes one to cringe with embarrassment; embarrassing.

   “The last word on words has spoken. Oxford Dictionaries chose “vape” as the word of the year. It was selected over cringeworthier choices such as “slacktivism” or “bae” — the latter a term of endearment that was a top contender for censorship in Time magazine’s “Which Word Should Be Banned in 2015?” poll.”

   “These ads aren’t as bad as some of the worst ads from previous years — let us not forget the gross GoDaddy commercials, or the Nationwide “Dead Kid” commercial of Super Bowls past — but they’re definitely the cringeworthiest of an already forgettable crop.”

   “It also presented a golden opportunity for Transport Secretary Grant Shapps to wear silly outfits and produce yet another cringeworthy video, which attracted sharp criticism online.”