demureness

noun

1. (uncountable, usually)The state or quality of being demure.

   “She would laugh, high and loud, and the shopkeepers would laugh with her, their laughter softer than hers, a thoughtful demureness that was mindful of the fact that she was the customer […] and therefore should not be upstaged.”

   ““Don’t be coy. Haven’t I sent you nice gifts? Haven’t I been sweet to you? You play at demureness, but now? Why him? Why not me?””