fluffer

noun

1. Someone or something that fluffs (in various senses).

   “Woe betide the camera-shy or the fluffers of lines.”

   “To them, we were the dope-smuggling hippie liberals, the prisoner lovers, the pillow fluffers. To us, they were the sadistic, mean-spirited, right-wing thugs.”

2. One who arouses male pornographic actors before filming.

   “"This isn't MGM. I don't do this full-time," she said. "During production, I'm the AD. Occasionally, I fill in as a fluffer."”

3. (UK)One who is employed to clean the tracks in the tunnels of the London Underground.
4. One who promotes or publicizes, especially one who makes something seem better or more important than it is.

   “Thus it was only as I approached the table that I discovered Lafayette hovering behind the chair next to mine, accompanied by Easy Mather, as well as their new best friend and Lafayette's personal fluffer, Jillian Noble.”

   “There is always a “fluffer” who will posture for “good girl, good boy” attention, who will bring up some off-topic item—“good food drive effort” or “great basketball game the other night.””

   “. In many retellings of the story, Aphrodite acts as Helen's fluffer.”

5. (Internet)A fluffy animal.

   “DoggoLingo, sometimes referred to as doggo-speak, "seems to be quite lexical, there are a lot of distinctive words that are used," says Internet linguist Gretchen McCulloch. "It's cutesier than others, too. Doggo, woofer, pupper, pupperino, fluffer — those have all got an extra suffix on the end to make them cuter."”