gimmickry

noun

1. (countable, uncountable)Gimmicks collectively.

   “Then, at least, we shall be able to program consciousness in such wise that it cannot be numbed nor distracted by the Narcissus illusions of the entertainment world that beset mankind when he encounters himself extended in his own gimmickry.”

2. (countable, uncountable)The use of gimmicks.

   “The fundamental reason educators have become involved in this gimmickry is that they do not seem to understand that unless there is a master plan to cover housing, jobs, and health, every plan for the schools will fall on its face. No piecemeal strategy can work.”

   “With colossal chambers filled with elaborately macabre pseudo-scientific devices and ironic pageantry celebrating horror with forced glee, the director takes extravagance for substance and gimmickry for style; the results are show-offy, tasteless, and empty.”