hype

noun

1. (uncountable, usually)Promotion or propaganda, especially exaggerated claims.

   “After all the hype for the diet plan, only the results ended up slim.”

   “Don't believe the hype, it's a sequel / As an equal can I get this through to you”

   “I was never one to believe the hype Save that for the black and white”

   “The first Grand Slam showpiece between the two dominant players on the ATP Tour had been a tantalising prospect - and it surpassed the hype.”

2. (abbreviation, alt-of, clipping, slang)Clipping of hypodermic needle.

   “hype kit”

3. (dated, metonymically, slang)A drug addict.

   “The Mob enforced the No-“H” Law. They tortured pushers. They killed them. Local hypes copped in L.A. Local hypes rode the Heroin Highway.”

4. (alt-of, alternative)Alternative form of hipe (“wrestling move”).

verb

1. (transitive)To promote or advertise heavily.

   “They started hyping the new magazine months before its release.”

   “Hydrogen fuel cells are hugely hyped but have yet to prove themselves in the real world beyond a few limited trials or small fleets on the European mainland.”

2. (alt-of, alternative)Alternative form of hipe (“wrestling move”).

adj

1. (informal)Hyped; excited.
2. (slang)Excellent, cool.