likeability

noun

1. (uncountable, usually)The property that makes a person likeable, that allows them to be liked.

   “Attractiveness and likeability isn't simply a matter of sexual desirability.”

   “Perhaps the most striking result of this study was that a simple advertising likeability scale predicted sales winners 87% of the time.”

   “In the category condition. participants (1) guessed the targets' academic majors and (2) rated their likeability.”