luring

verb

1. (form-of, gerund, participle, present)present participle and gerund of lure

noun

1. allurement

   “Perhaps the most striking instance of this desired appropriation of color, particularly the color that Pope associated with nature and, through nature, with the muse and all her feminine lurings, can be found in Windsor-Forest […]”

   “[…] the criminals […] carry on with all their endeavours for many months or even years, building up a reputation of invulnerability in the process and thus presenting a bad example to those susceptible to the seemingly profitable lurings of crime.”