narrowcast

verb

1. To transmit a programme to selected individuals or groups, especially via cable.
2. To send out a message or disseminate information to a specific narrow audience rather than the general public.

   “As much as Israeli media outlets and politicians are narrowcasting their ideologies every day, Israel’s emerging blended society is on full display every night on prime-time TV — an ultra-Orthodox female celebrity chef on one channel, an Israeli Druze female celebrity chef on another, an Israeli Arab star journalist on another.”

3. To transmit a medical intervention to a specific organ or type of tissue.

   “Cancer therapies can be narrowcasted to the unique genetic signature of a tumor instead of poisoning every dividing cell in the body.”

noun

1. A programme transmitted in this manner.