plugola

noun

1. (US, informal, uncountable, usually)Undeclared or illicit publicity or product promotion, especially on radio or television.

   “Both radio and television management must be watchful for instances of staff payola and plugola.”

   “Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming […].”

   “It’s unclear just how widespread such “plugola” schemes are now. But an FCC report, published in June, cited a 2010 Pew survey in which 24 percent of local TV news executives reported “a blurring of lines between advertising and news.””