puffery

noun

1. (countable, uncountable)An act of puffing.
2. (countable, uncountable)Excessive or false public praise.
3. (countable, uncountable)Superficial or insubstantial material; fluff.

   “Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.”

   “Cigarheads even have a new magazine, a lavish, glossy two-pound package of pride and puffery called Cigar Aficionado.”