westernization

noun

1. (countable, uncountable)The process of assimilation, by a society, of the customs and practices of western culture.

   “I would argue that Westernization as a cultural attribute was less important than the fact that these men had skills disposing them to what rule-based government and^([sic]) fear 'demagocracy' )”

   “According to anthropology professor Peter Rigby, the Maasai's resistance to Westernization and their reluctance to enter the market system is ethnosuicide.”