enticement

noun

1. (countable, uncountable)The act or practice of enticing, of alluring or tempting.

   “Suddenly on the far side of the street Rozsi and her sister passed, with little baskets on their arms. He started up, and at that moment Rozsi looked round--her face was the incarnation of enticement, the chin tilted, the lower lip thrust a little forward, her round neck curving back over her shoulder. Swithin muttered, "Make your own arrangements--leave me out!" and hurried from the room, leaving James beside himself with interest and alarm.”

2. (countable, uncountable)That which entices, or incites to evil; means of allurement; an alluring object.

   “None but those who have experienced them can conceive of the enticements of science.”

   “In Persia, newly married couples were presented with sheep's trotters steeped in vinegar as a love enticement.”